About Star Ray TV
- Community TV Toronto Broadcasting over the air in digital on Channel 15.1
- Actual Channel UHF 22 Presents
- Broadcast Site: Main and Gerrard Sts. 300 ft. Above Downtown Toronto
- Airtime available in conjunction with ThatChannel:
- Available 9am through 7pm
- One hour slots: $100
- Programs wanting to air in prime time must submit for approval
- If approved, cost is $200/hour
Commercial Package: $1200
- 120 30second ads in total
- Cost per instance: $10
- 40 aired in prime time (7pm-11pm)
- 80 aired in non-prime time
- Includes production by ThatChannel
It’s possible to embed ads in an hour of programming. Cost is $30 per instance.
About Win TV
- Available on Bell and Cable in Ontario, Quebec, and Maritimes
- Subscriber channel only
- Any content submitted must receive approval from the broadcaster before airing
- Airtime $197/hour
- 30 second commercials check
- 15 second commercials check
Other Star Ray TV Programming:
Star Ray TV provides unique locally relevant programming not available elsewhere. As Toronto’s only independent station, we have been offering viewers an alternative to the corporate controlled content regularly seen on the majority of channels that dominate our television screens.
24 hour programming wheel:
- 7 to 11 PM – Prime Time – local and/or Canadian programming.
- 11 PM to about 8 AM – Overnight – 6 movies non-stop in a row.
- 8 AM to 12 Noon – Morning – previous night’s prime time shows minus adult content.
- 12 Noon to 7 PM – Daytime – The Community Marquee bulletin board with local music and requests. The audio track is 100% Toronto artists programmed by an interactive website.
- Sunday – Afternoon and Overnight – The Arts Channel featuring classical arts shorts from around the world.
Samples of programming:
- ThatChannel content
- Toronto Memories – the history of the TTC and area public transit, shown through rare archival films.
- Sports on 15 – featuring a variety of sports including surfing, hockey, BMX biking, stunt driving, snow and water skiing, snow mobiling etc.
- The Smorgasbord Cabaret – a showcase for local amateur performers including comedy, dance, and music.
- Sketches of Our Town – a show about the history, people, and economic activity of varied regions of Canada.
- Public Forum – a public affairs program with call-ins, man in the street interviews on issues of local interest.
- The Superior Fishing Show – fishing on Lake Superior with fish cooking tips. From Thunder Bay, Ontario
Star Ray TV Free-To-Air Digital Coverage:
- Broadcast Site: Main and Gerrard Sts.
- 300 ft. Above Downtown Toronto
Primary Coverage Area Demographics:
Star Ray TV covers most of the City of Toronto west of Markham Road as well as Mississagua. We have received numerous reception reports from Toronto Wards 5, 6, 22, 26, 27, 28, 29, 30, 31, 32, 35, 36 and Mississauga Wards 1, 2, 3, 7, 8.
Toronto Reception Population Demographics:
Population = 724,410; Ages 25-44 = 32%, 45-64 = 28%, 65+ = 13% Density = 5,520 per km2; Post Secondary Education = 63% Households = 330,210; Annual After-tax Household Income = $90,493 Home Owners = 51%
Mississauga Reception Population Demographics:
Population = 299,600; Ages 15-64 = 69%, 65+ = 15% Post Secondary Education = 70%; Households = 84,800; Annual After-tax Household Income = $80,475, Home Owners = 68%
Coverage Area Totals:
- Population = 1,024,010
- Households = 415,010
- Annual After-tax Household Income = $87,546;
- Home Owners = 56%
- Total yearly Income = $37.5 Billion
- Statistics Source: 2016 Census
We also have reception reports from a much larger area:
Hamilton, Grimsby, Niagara Falls and Uxbridge
“Cord Cutting” is very popular!
28% of Canadian households are now without a television subscription. An additional 2% a year are canceling their subscriptions. In the Toronto GTA area these figures are higher due to the availability of US TV reception. Most viewers use very inexpensive indoor antennas including “rabbit ears.” Many others have installed outdoor antennas and these are becoming very popular.
Using our custom application, anyone with a high speed DSL connection can watch Star Ray TV. Our Internet broadcast looks “just like regular TV.” We are not available on cable or satellite services.